Sucklegate was when Al banned a woman from the shoe store for breast feeding a baby. Marcy D'Arcy and FANG protested against it with a sit-in where all of the women breastfed. Al found Jefferson among the women pretending under Marcy's orders. Al sent Jefferson to get the other NO MA'AM members that used a beer belly boogie down (fat guys doing shirtless dancing) to counter Marcy's maneuver. The law said the women had the right to breastfeed, and Al and the guys got tickets for indecent exposure, with their largest member being fined twice.
The title follows the post-Watergate media tendency of appending -gate to indicate a scandal or crisis.